Buying Commercial Property For Beginners: How To Start

Buying Commercial Property For Beginners: How To Start

  • The Cheryl Grant Real Estate Team
  • 06/26/25

Entering the world of commercial real estate can be both exciting and daunting, especially for first-time investors. Unlike residential transactions, buying commercial property involves different metrics, regulations, and strategic considerations. In a growing and vibrant city like Grand Rapids, Michigan, the opportunities for commercial investment are numerous—ranging from office spaces and retail units to industrial warehouses and mixed-use developments. For those new to the process, understanding the fundamentals of buying commercial property is the key to making informed, profitable decisions.

Grand Rapids has seen consistent economic growth over the last decade, with a diversified economy that includes healthcare, education, manufacturing, and a burgeoning tech scene. This economic stability and business-friendly environment make it an ideal market for those considering their first foray into commercial real estate. Cheryl Grant, a trusted Grand Rapids real estate professional, often assists new investors in navigating this complex terrain. With the right guidance and preparation, buying commercial property in West Michigan can become a rewarding step toward long-term financial success.

Understand What Defines Commercial Property

The term “commercial property” is broad and covers a variety of property types used for business purposes. These include retail storefronts, office buildings, industrial facilities, multifamily apartment buildings (five units or more), and special-use properties like medical centers or hotels. Each category comes with its own considerations in terms of tenants, leases, maintenance, zoning, and return on investment. Beginners who are considering buying commercial property should start by understanding what type of investment aligns best with their financial goals, risk tolerance, and management preferences.

For example, an investor looking for consistent cash flow may be drawn to a strip mall with long-term retail leases, while someone with a higher risk appetite might pursue redevelopment opportunities in up-and-coming neighborhoods. In Grand Rapids, neighborhoods like Eastown, West Side, and Downtown offer a mix of established and emerging commercial real estate opportunities. Understanding local zoning laws and development plans can also help identify which areas are poised for future growth.

Evaluate Financial Readiness and Investment Goals

Before taking any formal steps toward buying commercial property, it’s essential to evaluate your financial readiness. Commercial real estate typically requires a larger upfront investment than residential property, and financing terms are more complex. Lenders often require higher down payments—usually between 20% and 30%—and more stringent income verification. In addition to the purchase price, buyers must be prepared for costs such as due diligence inspections, legal fees, appraisal costs, insurance, and potential renovations or tenant improvements.

For beginners, clearly defining the purpose of the investment is critical. Is the goal to generate rental income, achieve long-term capital appreciation, or occupy the property for a personal business? Each objective will influence what type of property is most suitable and what financing structure is appropriate. Working with an experienced agent and a commercial lender helps clarify these considerations early in the process.

Many first-time buyers make the mistake of focusing only on price per square foot or total price. Instead, they should analyze the property’s potential for return on investment (ROI), cash flow, cap rate (net operating income divided by purchase price), and long-term viability in the current market. This is especially important in a city like Grand Rapids, where demographic trends and neighborhood redevelopment can greatly impact future property values.

Conduct Market Research in Grand Rapids

Local market research is one of the most important steps in buying commercial property. This includes analyzing rental rates, vacancy trends, job growth, foot traffic, and competition in the surrounding area. Grand Rapids offers a strong rental market, but each neighborhood has unique characteristics. Downtown Grand Rapids may appeal to office tenants and upscale retailers, while industrial zones along the Beltline or Alpine Avenue may be better suited for logistics, warehousing, or manufacturing.

Researching comparable sales, understanding local ordinances, and identifying economic development initiatives can give buyers a competitive edge. For instance, projects supported by The Right Place, an economic development organization for West Michigan, can signal future growth corridors. Reviewing current tenants, lease terms, and potential risks—such as pending road construction or upcoming zoning changes—can provide a realistic assessment of an investment’s value and sustainability.

This level of research may feel overwhelming to beginners, which is why working with a knowledgeable real estate agent with commercial expertise in the Grand Rapids area is vital. A local expert like Cheryl Grant provides detailed insight into property performance, emerging neighborhoods, and hidden costs that may not be apparent in a basic listing.

Assemble a Professional Team

Buying commercial property is rarely a solo endeavor. To ensure due diligence and avoid costly mistakes, beginners should assemble a team of professionals early in the process. This typically includes a commercial real estate broker, real estate attorney, CPA or financial advisor, and commercial lender. Each of these individuals plays a distinct role in evaluating the property, structuring the deal, and navigating legal and financial considerations.

A commercial broker helps identify appropriate listings, negotiate terms, and manage the timeline. A real estate attorney reviews contracts, lease agreements, and closing documents to ensure compliance and protect the buyer’s interests. An accountant provides insight into tax implications and long-term financial impact. Lastly, a lender helps structure the loan and may offer insights into properties based on risk assessment or loan conditions.

In Grand Rapids, working with local professionals who understand state regulations, municipal codes, and neighborhood trends can streamline the buying process and help a new investor feel more confident in their decisions.

Perform Thorough Due Diligence

Once a suitable property is identified and under contract, the buyer enters the due diligence phase. This is one of the most important parts of buying commercial property and should never be rushed. During this time, the buyer should conduct a full property inspection, review environmental assessments (such as Phase I or Phase II reports if needed), verify title history, and examine existing lease agreements or tenant obligations.

Due diligence also involves reviewing the property’s financial performance, such as rent rolls, maintenance expenses, utility costs, and property tax history. A professional appraisal is required by most lenders and helps confirm the property’s market value. If any red flags arise during this phase—such as structural issues, high tenant turnover, or ambiguous lease terms—the buyer can renegotiate the purchase price or exit the contract.

Beginners should be prepared for this stage to take time, often 30 to 60 days or more, depending on the complexity of the property and the availability of documentation. A well-executed due diligence process is essential for avoiding hidden liabilities and making a confident, data-backed investment.

Close the Deal and Prepare for Management

Once due diligence is complete and financing is finalized, the transaction moves to closing. At this stage, ownership is transferred, and the buyer becomes responsible for the property’s ongoing management. If the property includes tenants, the new owner must ensure lease transitions, rent collection, and maintenance schedules are clearly defined and communicated.

Beginners who do not wish to manage the property directly can hire a professional property management company. This is often a smart choice for those investing in multi-tenant or industrial properties where ongoing operational oversight is needed. Property managers handle tenant communication, repairs, legal compliance, and financial reporting, making the investment more passive and scalable.

Post-closing, the buyer should also revisit their investment strategy periodically, adjusting for market trends, tax changes, and performance data. Commercial property ownership is not static—it requires engagement and responsiveness to ensure sustained profitability and asset appreciation.

Get Expert Help Buying Commercial Property in Grand Rapids

Buying commercial property is one of the most impactful ways to build wealth and diversify your investment portfolio. While the process can feel intimidating for beginners, breaking it down into manageable steps—education, financial preparation, professional guidance, and due diligence—can lead to successful outcomes.

With Grand Rapids continuing to grow and attract new businesses, now is an ideal time to explore opportunities in commercial real estate. Whether it’s your first small retail investment or a larger multifamily building, the right strategy can turn a single property into a long-term asset.

Contact Cheryl Grant today for personalized guidance on buying commercial property in Grand Rapids. With years of experience and a deep understanding of the local market, Cheryl offers the insights and support first-time investors need to get started confidently and successfully.



Work With Cheryl

Cheryl refined her management and leadership skills while leading a 40-person News Team at the ABC-TV station in Grand Rapids. Integrity was the key to her success at the television station and perfectly transferred into Real Estate and helped make her one of the top Realtors in West Michigan.